Social

Back when we had to make calls on those contraptions with cords that were attached to a wall in your kitchen, we found out about different products and services from our friends – word-of-mouth marketing.

Today, we have friends everywhere. We don’t know how tall most of these people are or what they look like in person, but if we have similar interests, we can connect through social media. At Red Nova Labs, we get that new-age word-of-mouth marketing, and that’s why our team uses social media platforms to spread the word about our products and interact with customers.

People feel more comfortable when they know a company brand will take time to respond, and that what is so great about Twitter and Facebook. We build user-interaction through both platforms and make sure that we communicate what we’re about and not try to hide why we did something a certain way, such as answering a customer who wants to know why we employ a subscription model instead of pay-for-performance.

We do social bookmarking promotions on sites like Digg, Reddit and Stumbleupon to develop backlinks and drive relevant traffic to our products. Links are like the perfect customers – customers who tell their friends everything. The more relevant links you get, the more people who are going to find out about your product.

We find relevant websites to products we offer and develop guest blog posts for them to publish. These relationships are often formed through reaching out via social media.

Social media expands our reach, and that’s why we make it a top priority. It is to marketing what the Internet was to computers.