Red Nova Labs Names President of its New "StorageFront" Independent Business Unit

Richard Cray takes the helm of the privately-held company's latest venture in web-based business

Overland Park, KS — November 1, 2009 — Red Nova Labs (www.rednovalabs.com), a specialty web development and marketing firm, today announced the addition of Richard B. Cray III as President of a new independent business unit, StorageFront (www.storagefront.com, now in Beta). With several years' experience and a solid track record of market development, Mr. Cray will take over as StorageFront's executive leader.

"Demand for effective web marketing solutions is exploding in the self storage industry," said Daniel Miller, CEO of Red Nova Labs. "Red Nova Labs' team of developers and marketers is working to supply that industry with profit-boosting online marketing tools via StorageFront. As the project crosses the line from R&D into operations, it will require hands-on strategic leadership. Rich Cray comes to us with entrepreneurial energy and proven experience in developing new markets and building market share. He is very well suited to help Red Nova Labs succeed with StorageFront, and we're fortunate to have him on board."

Mr. Cray added, "There are so many possibilities for modernizing the self storage marketplace, particularly online. StorageFront will be on the cutting edge—facilitating the self storage search and rental process. We're already testing our Beta version in a rigorous effort to perfect the web-based platform, so I anticipate launching a sleek product at the first of the year. I am excited for the opportunity; I know we will succeed."

Formerly, Cray was Director of Business Development at Spectrum Business Ventures and a partner at F&S Investment Services. He holds a BA from Southern Methodist University Cox School of Business with focus in real estate finance and an MABS from the Dallas Theological Seminary. Mr. Cray will be based in Red Nova Labs' Overland Park, Kansas offices in Corporate Woods until the StorageFront business unit relocates next spring.

Red Nova Labs will provide Mr. Cray and his growing StorageFront team with ongoing support in web development and marketing. The StorageFront website runs entirely on open-source software "in the cloud." The database is powered by Red Nova Labs' Kira™ programming language used to build data models with formal methods.

About StorageFront
StorageFront will officially launch in 2010 as an independent online marketing resource for the self-storage industry—which now numbers over 50,000 facilities nationwide and continues to appeal to the American population. A bilingual search engine and marketing portal, StorageFront will serve both storage owners and renters with an advanced, dynamic directory that currently comprises U.S. storage facilities. It will function an independent business unit of Red Nova Labs, a multidisciplinary web development and marketing firm.

About Red Nova Labs
Red Nova Labs was founded and self-funded in 2009 as a web development and marketing agency as well as a technology think-tank, creating original, cutting-edge systems for web and mobile. On the service side, the company supports interface design, backend programming and online marketing. On the product side Red Nova Labs invents, builds and launches its own web-based platforms for various applications and vertical markets. To support both business models, its growing team of development engineers conceives resourceful code generators which add practical ease to complex programming—enabling unprecedented speed in creating vibrant, multidimensional environments and utilities. Once a product is launched, each business operates autonomously as an independent unit, with full engineering and marketing support from Red Nova Labs on the back end. The company is open to collaborative opportunities.

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