Over the past decade commerce has been transformed by the near-limitless choice facilitated by the web. Nowhere is this more evident than in the music industry. Digital inventories at disty giants like iTunes and WalMart give buyers instant, affordable access to just about any tune ever heard. Coined as the "long tail" business model by Wired editor-in-chief Chris Anderson, successful commerce has become about selling less of more online. That's why tomorrow's markets belong to those who take advantage of all the web has to offer today in the sale of digital goods.

Several stores already lead the pack. Vendors of music (iTunes), books (Amazon), movies (Netflix), art (DeviantArt), photos (Flickr), games (Zynga), even tiny pixilated T-shirts for digital avatars (Ten Cent), are all making a killing online. But despite apparent saturation in the digital goods arena, not all eCommerce in this market is done well. That's because secure, seamless transactions have practically become commoditized web services; flawless checkouts no longer impress. Now users expect to find the latest user-centered technologies too, like user ratings and automated recommendations. And you really have to get strategic with your layout to see any kind of ROI.

Advanced Search

helps buyers find what they want quickly.

Secure Preview

ensures that a customer will not be able to steal digital goods from your store.

Crowdsourcing

facilitates the outsourcing of digital goods to independent groups of creatives, giving the customer a greater variety of individual perspectives on an item. Commission-based checkout systems support the model.

User Rating Tools

enable buyers to score and/or comment on a particular item.

Automated Recommendations

cross-promote your digital goods based on a buyer's previous shopping activities.

Micropayments

break larger investments of money into sub-dollar "chunks" (call them cents, credits, bits, or whatever suits your brand), enabling users to purchase goods below a dollar yet keeping transaction costs minimal.

Social Networking

in niche markets enables your regular shoppers to make connections and build relationships, drawing repeat/viral traffic to your site.

Blogs

establish you as a reliable, helpful authority on your digital goods. Blogs that contain truly rich, timely content not only keep visitors coming back for fresh perspectives, but they are also key to online search optimization. With the right setup, blog publishing systems are easy for non-web-savvy people to update.

RSS and Twitter

"follow us" options continusously update your customers about new releases and promotions.

Content Management System

(CMS) makes it easy for you to manage your own store without technical help, keeping your overall product selection current and ready for purchase.

Scalable Solutions

let you extend program features for current and future needs.

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