Services

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  Usability Lab

  Usability design is one of the most crucial - yet often least fun - tasks for web designers and developers. Simply put, usability is about designing for every person, so that anyone can click merrily through your site, application or game with minimal cognitive strain. Proper use of conventions and content-layout help to ensure that visitors can find their way around any system. Don't get us wrong-we love to get creative and funky as much as the next agency. Yet we never let it overshadow our focus on the user. In the "Usability Lab" we plan, screen and test for your user, without subjecting you to a barrage of convoluted usability talkspeak.
  
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  Connectivity Lab

  Mobile technologies, social networks, streaming media, crowdsourcing...All of these newfangled systems are rapidly reshaping the way people connect, communicate and do business. The cultural shift reaches far beyond personal space, into the business world where it eclipses traditional branding and media practices. Corporations and publishers are no longer "the producers of content"--all are at the mercy of the free web. That's why your company needs to facilitate and participate: to increase, manage and analyze your exposure. We concoct the mobile and social tools that get you involved with your customers for popular success.
  
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  Interface Lab

  Designing a good user interface (UI) is perhaps the biggest challenge in web and application development. Users demand pages and tools that are well-behaved, attractive and easy to use. At the same time, they want a certain level of originality. If a site or app doesn't rise to the occasion, the visitor could be gone for good. Our UI "engineers" have refined the art of interface design, evolving many best practices and reusable ideas relating to visual hierarchy, navigational distance, and the use of color. We know why the patterns work, and we apply them with a sharp focus on your unique business goals.
  
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  Development Lab

  The term "web dev" is often used broadly to describe site-building activities, from design and content to client-side/server-side scripting and server configuration. But among web pros it means one thing: back-end site development, e.g. writing markup and setting up databases. This is is Red Nova Labs' core discipline; it's where we really excel as innovators. Our team's aptitude ranges from coding the simplest static page to inventing the most complex and dynamic apps, e-businesses, social networks, even games. Further, our expertise ranges from open source (e.g. Ruby on Rails) to custom technologies (e.g. Jove, Kira)-enabling us to choose and build the most suitable solution from an array of possible options.
  
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  Marketing Lab

  The web has changed the rules of marketing. Now, the customer has the power to not just choose brands any where any time, but also to define them. What's more confounding: methods of online marketing continue to evolve at a mindblowing pace. To have any hope of success today, companies must combine both traditional and web-based techniques. That's why we vigilantly sharpen our minds with the latest tactics and trends in the world of Google, Facebook, YouTube, Flickr, iPhone, etc. Such expertise is critical to effective planning, design and deployment of sites and apps-especially if brand equity and customer conversion are your ultimate objectives.
  
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