The Objective

Project WMX expected to enter the music industry via niche online application: the client had the technical proficiency to produce extreme quality sound in digital recordings. The website would serve as the marketing center for the start-up venture, as well as accommodate customers via self-service and uploads.

The Challenge

Just like most start-ups that seek industry-edge expertise from Red Nova Labs, Project WMX would be constrained by a tight budget and limited existing content. In fact, the business lacked a solid brand identity. The client came to us with a low-cost site template mainly looking for backend customization to fit his business model.

The Solution

Although marketing is not our core discipline, a good branding foundation was essential to the project. We began with a market discovery process to develop a suitable brand for upscale music recording/mixing. The interface was built using the template as a foundation, yet we also concentrated on aligning the design to the new identity as well as the upscale music marketplace. On the backend, we created a scalable system that allows users to upload their files using an intuitive interface. The company has their own, custom-built CMS that allows them to manage these uploaded files, create jobs, and provide feedback to their clients as the job is being worked on.

Results

As start-ups go, Project WMX is already jammin' to the music of success. The original site is going strong and attracting new customers every day. Consequently it is already in a second phase of development which includes new levels of self-service functionality.