Do you recall the opening video that launched MTV in 1981? It was "Video Killed the Radio Star" by The Buggles, and it was forboding... The hot new media drew music fans away from radio and ended countless music careers of the un-beautiful. Today, new media is taking its toll again-this time waging war on print. Audiences are growing accustomed to instant information and on-demand entertainment, consequently losing interest in the shiny, ad-packed pages of print magazines that take weeks or months to arrive.

Most big media has already taken heed, launching vast interactive websites to complement their physical publications, and even charging for the added benefits. But smaller vertical pubs are lagging dangerously behind. That makes little sense, because it's the vertical markets that can benefit most from dynamic multimedia with enhanced editorial, advertising, and readership interactive features' not to mention rich social atmospheres. In vertical communities, social networks become wide-reaching knowledge networks, benefitting individual businesses as well as the whole industry.

Take a look at what's available in today's web-based technologies to complement your print editions:

Subscription Settings

let you choose whether to share content openly or to restrict access to registered users and/or paid subscribers.

eCommerce

accommodates paid subscriptions instantly, a highly secure, reliable environment. You can also use your online shopping system to sell/exchange/facilitate industry-related goods and services.

Classified Ad Board

(kind of like a mini Craig's List) empowers your users to use your site as a targeted exchange and marketplace, virtually guaranteeing repeat/viral traffic to your site.

Digital Edition

option simply replicates the print edition online in a cool flip-the-page format.

News Feeds

can grab content from the wires in real-time and display it seamlessly in your pages.

Advanced Search

helps readers find what they need quickly.

Knowledgebase

can support a central library of industry-specific case studies, white papers and more. For peer-to-peer collaboration on a vast industry-specific knowledgebase, consider a Wiki.

Crowdcasting

supports a network of users that solves challenges for gaining/sharing insights and innovative ideas.

Social Networking

enables the people in your industry to make connections and build relationships, providing a valuable service to your industry as well as drawing repeat/viral traffic to your site.

Event Calendars

tell readers what's happening in the industry. Interactive settings can allow advertisers to enter their own events.

Blogs

establish you as a reliable, helpful authority on industry-specific matters. Blogs that contain truly rich, timely content not only keep visitors coming back for fresh perspectives, but they are also key to online search optimization. With the right setup, blog publishing systems are easy for non-web-savvy people to update.

RSS and Twitter

"follow us" options continusously clue-in your audience.

Streaming Video

facilitates presentations, demonstrations, video advertising, and virtual industry events.

Analytics Tools

vastly improve upon the old BPA audits by telling you who�s reading what, when, and from where. To advertisers, you can use analtycis to clearly illustrate the benefits of buying space on your site, as well as justify the costs and prove ROI well into a campaign.

Content Management System

(CMS) makes it easy for you to edit your own editorial content and images without technical help, keeping your overall design clean and balanced. In fact, a really robust CMS would allow advertisers to enter and update their ad campaigns.

Subcontracted Site Systems

add to your revenue model by giving industry players a turnkey solution for site design and hosting�all under the banner of your media channel.

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