Thanks to firms with big marketing budgets like Geico, Progressive and Allstate, people know they "have a choice in car insurance." Consequently, they want the same customer-centered responses regarding health, dental, life, disability, property, casualty, even pet owner"s insurance. And with the proliferation of ever-improving comparison-shopper technologies and payment systems, they expect to find more on your website than a logo, pretty scenery and a smiling agent. If you don"t rise to the opportunity, prospects will simply Google a company who does.

We don"t have to tell you that it"s important to be available to your prospects when they search Google or Yahoo. But what about improving your presence/performance online with deep, timely information and secure, interactive features? Does your website truly benefit the customer, before and after they sign on for coverage?

Replace the smiling picture and phone number with robust online service. Tailor your design to your business needs, market, and web marketing strategy. Beyond your website, the insurance industry offers third-party systems for integration into your pages that will help you play with the big boys. Whether you're a broker or an agent, below are some systems and tools unique to your industry that you might want to consider adding to your site.

Resource Centers

with rich "site search" provide your prospects and customers with what they need, when they need it.

Real-time Quoting

displays current options and rates of multiple carriers 24 hours a day via third-party tools. Online quote systems gather sales leads in a simple, secure online environment.

Comparative Rating Systems

store and share scores and/or reviews of providers.

Policy Service Centers

(claim filing and payment tools) make the process of doing business easy, in a secure environment that protects the prospect's personal data and transactions on every page of the application.

Customer Service Integration

makes it easy to respond to customers quickly, with answers appropriate to any given situation, question, complaint.

Chat/Messenger Systems

wenable one staffer to handle multiple calls/issues at once in real-time, either during work hours or around the clock. What's more, making the messenger pages mobile-friendly means customers can request advice from anywhere on their web-ready phones.

Blogs

establish you as a reliable, helpful authority on particular insurance subject matters or geographic areas. Achieving this level of recognition can build loyalty among visitors. Blogs with rich, timely content are also key to online search optimization. With the right setup, blog publishing systems are easy for non-web-savvy people to update, and an RSS feed option continusously updates your audience.

Content Management System

(CMS) makes it easy for you to edit your own web pages without help.

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