Property-marketing technologies have changed drastically since the days of the MLS war room. In the short period of a decade they've advanced from classified ads and phone recordings to virtual tours and powerful property searches. Today's consumers go straight to the web to find, buy and sell real estate. That's why static sites with kicky slogans, studio faces, and house fronts just don't cut it anymore either. Fresh information, easy interactive features, and search engine exposure are the keys to online success-whether the site be agent-centered or property-centered.

In the real estate world it may be "Location Location Location" but in the virtual world it's "Easy, Fast, Informative."

Customer Response

(CRM) systems enable you to store and manage your leads. Lead generation tools can be as simple as online contact forms or as detailed as relocation assistance.

MLS/IDX Integration

draws property information from the industry boards for display on your site.

Real-time Mortgage Rates

hint of the best times to shop properties and list preferred partners. Comparison systems and loan applications can even be built in for the best real estate service has to offer.

Mortgage Calculators

for loan and amortization help customers find their price range without having to make that first intimidating call.

Community Information

can be integrated using the best of what�s available in your territory, including Google Maps, Yahoo Communities, Great Schools, National Center for Education, even Weather.com.

Promotional Pop-ups

let visitors know you�re hosting an open house, listing a new property or posting a price reduction the second they enter your site.

Mobile-ready Site Design

and instant response tools keep buyers/sellers in-the-know at home or on the hunt.

Industry News

can be set up to feed directly into your pages from third-party sites.

Blogs and eBlasts

establish you as a reliable, helpful authority on particular property/mortgage subject matters or geographic areas. Achieving this level of recognition can build loyalty among visitors. Blogs with rich, timely content are also key to online search optimization. With the right setup, blog publishing systems are easy for non-web-savvy people to update, and an RSS feed option continusously updates your audience.

Communication Tools

like eBlasts, Twitter and Facebook are ideal for real estate target marketing, keeping your clients informed on property updates and even negotiations.

Content Management System

(CMS) makes it easy for you � the agent � to update information without help.

Flyer Design

tools enable agents to print quality flyers in a jiffy via simple fill-in-the-blank interface.

Analytics / KPIs

tell you which properties are hot and which need a boost.

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