Building a website from scratch can be a seemingly impossible task, particularly when dealing with a corporate scale website. Every business has a process, and we have worked hard to streamline ours with innovative strategies and new technology. We are firm believers in the 90-10 rule: spend 90% of your time designing, 10% of your time developing. With our new "Gray Screen" prototyping, you will be able to experience your website before any time is spent toiling with the look and feel of the website. Essentially, there is a six-step process in making a website at Red Nova Labs. It begins with the discovery of your project, where your ideas are explored by our team. After experiencing your website in an interactive "Gray Screen" format, we then construct several look and feel mockups to ensure the site design you go with is the best it could ever possibly be. Once everyone agrees with the design, we build the frontend and backend of your site in our Development Lab. After rigorous testing by our team internally, the site is ready for Launch.

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  Discovery

  Here it is essential for our team to fully explore your business and learn as much as possible about your goals for your new website. While we will always adhere to any guidelines or rules you provide us when building your website, we always try to provide feedback early on to help you focus your vision and build a strong website that accomplishes your ambitions.

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  Gray Screen

  A revolutionary philosophy that guides our web design: functionality before look and feel. While the style behind your website is incredibly important, it shouldn't muddle the point to your website. Once the specification is finalized in the Discovery phase, we build a series of web pages devoid of styling that illustrate the behavior of the site as accurately as possible. This lets everyone--developer and client alike--experience the website at an incredibly early stage.

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  Design

  While most clients have a strong idea of what they want their new website to do, many do not have a solid image in their mind of what it should look like. Our team of designers are constantly in Photoshop creating trendy, traditional or professional-looking mockups. We provide each client with as many as a dozen different look & feel mockups. After mixing and matching these themes together to your taste, we then build out the entire website, essentially skinning the Gray Screen prototype with the newly-approved style.

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  Development

  Now that we have ensured the site's functionality and style are in sync, we can focus on angles of web development that most agencies neglect: efficient search engine optimization techniques and clean, fast backend technology. We also work with you at this stage to instantiate any static content on the website.

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  Testing

  Another phase commonly skipped by web developers: testing. While we put special emphasis on usability at an early stage with our Gray Screen prototyping, it is still important to spend an adequate amount of time playing with the website to ensure the right message comes across to the end-user.

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  Marketing

  Launching your website isn't the end of our process. Whereas many agencies merely offer the technical side of the web world, we extend our services with seasoned marketing professionals to help get your website the traffic and attention it deserves.

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  Analyze (KPI)

  It's important to remember that the work doesn't stop after the site is launched and a crowd of users are regularly visiting. Building support for Google Analytics (and many other tools) helps you understand where your users are going and what they are doing on every single page of your website. Refactoring your website to better fit your audience's usage patterns can reinvigorate your website, keeping it fresh and ahead of the latest trends.