We design.

 

 

We utilize best practices in UI/UX combined with clean graphics to ensure that our products not only look good, they also convert traffic.

We program.

 

 

Our methods and technologies result in secure, stable, scalable websites and apps that can be quickly updated as well as maintained long term.

We launch.

 

 

Websites and apps are worthless if no one sees them. Technical marketing (e.g. SEO) and excellent content bring traffic to our clients.
 

We focus on property management.

Since 2009 we’ve shaped a broad range of web and mobile software and services for a myriad of industries. Yet as our client base grew most rapidly in self storage, we began to cater our product and service portfolio toward that industry. Today, we concentrate almost exclusively on property management, including self storage, multi-family and assisted-living facilities. After three years of researching, defining and executing “best practices” in marketing and operations of these businesses, we flaunt industry-leading returns on investment.

What we can accomplish.

Our products include websites, mobile apps, online marketing directories, vertical market directories, call tracking systems, analytics tools, social networks and supporting devices. In order for our products to perform well online, we support them with state-of-the-art SEO techniques, excellent original content (written and video produced in-house), social media management and other operational services. We’re able to cover the digital gamut thanks to a well-rounded team of developers, designers, marketers, operations personnel and businesspeople.

Why we're awesome at it.

The key to building or improving business in property management is understanding its customers: Who are they? How do they seek out rental or service property? What motivates them to choose one property over another? How might they be acquired more cost-effectively? How do competitors vie for them? We analyze and synthesize data from web analytics, user testing, call recording and industry research. With this base of insights, we build on existing successes, capitalize on ways to advance and ultimately improve business in a measurable way.

 
We talk about it.
  • April 16, 2013
    Web applications developed in popular open source web technologies like Ruby on Rails,... Read More
  • April 9, 2013
    When you’re in design school, they teach you how to solve problems. Your main goal is not to make something pretty (although I do like it when things look pretty), it’s about making your design work for the product. Read More
  • March 26, 2013
    In my last post, I talked about how having a genuine interest in people leads to quality relationships between account managers and the clients they serve. This time... Read More
  • March 12, 2013
    When I first came to Red Nova Labs, I thought the most difficult part of account management would be the lack of face time with clients. My background is in journalism, specifically profile writing. Getting face-to-face with people and figuring out what makes them tick genuinely interests me. Read More